Generative AI

Three Quarters Of Consumers Facing ‘Information Overload’: Accenture

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Three Quarters Of Consumers Facing ‘Information Overload’: Accenture

Just under three quarters (73%) of consumers state that they feel inundated with 'too much choice' when shopping, with a similar percentage (75%) saying th...

Hellmann’s Launches ‘Meal Reveal’ App To Prevent Food Waste

Sauce and spreads maker Hellmann’s has launched an AI-enabled app that seeks to prevent food waste by suggesting recipes from ingredients in the frid...

Over A Third Of EU Firms Adopt AI, Bringing Digital Goals In Reach

More than a third of European businesses adopted artificial intelligence in 2023 as use of generative AI surged, a report commissioned by Amazon Web Servic...

One Fifth Of Consumers 'Have Already Used Generative AI' When Shopping

A fifth of consumers have already used generative AI tools when shopping, with 72% aware of the use of the technology in shopping experience, a new study b...

Unilever Teams Up With Accenture On 'Next-Generation AI' Project

Unilever has announced it is partnering with Accenture on a project that will 'explore new applications to scale generative AI', which will be based at the...

Global Consumers Prioritise Climate Change, Cost of Living: EY

Consumers across the globe are giving priority to climate change and the cost of living and seek to take advantage of discounts and deals while also consid...

Amazon Investors Eye Revenue, Cloud Growth, Retail Margins Ahead Of Earnings

Amazon investors are looking for updates on the tech giant's cloud business, ad revenue growth and signals on consumer health heading into the holidays as...

5 Ways Generative AI Could Transform The Retail Industry

Julian Skelly, Senior Vice President, Retail at digital business transformation consultancy Publicis Sapient, examines how Generative AI has the potential...

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