Lidl Italia

Lidl Italia Launches 'My Best Veggie' Private Label Range

Lidl Italia has introduced a new private label line, My Best Veggie, to its stores, featuring a range of over 20 vegetarian and vegan products. The ra...

Massimiliano Silvestri Named New CEO Of Lidl Portugal

Massimiliano Silvestri has taken over as chief executive of Lidl Portugal, a position previously occupied by Afroditi Pampa. In a press statement, the P...

Lidl Italia Promotes Brand In Warner Bros Movie

Lidl Italia is investing in innovative marketing, with the aim of reaching an increasingly wider audience, using the power of film. The retailer recentl...

Lidl Italia Wins 4th “Chain of the Year” Award

Lidl Italia has won the 'Chain of the Year' and 'Best Supermarket of the Year' award for the fourth time in a row. The award was established in 2003 and...

Lidl Italia Unveils New Healthy Eating Product Ranges

Lidl Italia has introduced two new product lines with the goal of promoting healthy nutrition. The Bio Organic brand comprises products entirely of biol...

Lidl Italia Launches Private-Label Beauty-Product App

Lidl Italia has launched Cien APPeal, the first augmented app in the retail sector dedicated to beauty products. The app provides mobile access to exclu...

Lidl Italia Supplied Exclusively by Green Energy

Lidl Italia has reached an important milestone, by using electricity exclusively supplied, from renewable energy sources. The retailer’s conversio...

Lidl Italia Facebook Fans Create Original Ice Cream

Lidl Italia has introduced 'Gelato FANtastico', a new ice-cream product created by consumers through an innovative crowdsourcing programme. Over 1.6 mil...

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