Lidl Italia has won the 'Chain of the Year' and 'Best Supermarket of the Year' award for the fourth time in a row.
The award was established in 2003 and is organised by SEIC-Studio Orlandini and Q&A Research & Consultancy. Winners were chosen by consumers who assessed the performance of more than 450 retail brands which were divided into 27 diverse categories, such as apparel, electronics, furniture and supermarkets. This year, some 243,966 consumers sent in their votes.
Lidl Italia won not only in its category (supermarkets), but also garnered the prize for the retail chain that received the best feedback, by number of votes and average of votes.
Italian retailer Iper La Grande I was the winner in the hypermarket category.
In a separate competition, Ferrero, Barilla and Rigoni di Asiago won the Best Brands Italia 2016 awards in the corporate, product and growth categories.
The three companies were selected based on market share and positive public perception. Some 4,500 consumers took part in the survey conducted by communications group Serviceplan.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.