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Olympics

Heineken Says Olympic Sponsorship Too Crowded To Be Valuable

Heineken Says Olympic Sponsorship Too Crowded To Be Valuable

Heineken NV, the world’s third-largest brewer, has some sponsorship advice for the International Olympic Committee: Less is more. Too many brands...

Sales Of Leblon Cachaça Soar At Waitrose During Rio 2016

The Brazilian cocktail, Caipirinha, has become a summer favourite for UK Olympic fans. UK retailer, Waitrose, have reported that Leblon Cachaça,...