Europe's largest grocer has launched its new commercial campaign "j'optimisme", which centres around short vox-pop interviews with its shoppers.
Over the course of several weeks, hundreds of Carrefour customers across France were filmed as they expressed the motivations and expectations behind their shopping. One desire which a great number of shoppers share is to budget-manage successfully without compromising on quality, or forgoing favourite products; some stated that they wished to simply "improve life quality."
The J'optimisme campaign is the creation of the K4 devision of Publicis, the French multinational advertising and public relations company headquartered in Paris. The retailer intends to expand commercial project, which is an interactive one ( the Twitter tag is #joptimisme), into other countries.
One can view the televisual advert, which features up-tempo electric guitar music, by clicking here.
© 2014 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly
