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Less Than 10% Of Portuguese Shoppers Buy Groceries Online

By Branislav Pekic
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Less Than 10% Of Portuguese Shoppers Buy Groceries Online

Only 9% of Portuguese consumers shop for groceries online, according to a survey by in-Store Media, reported by Dinheiro Vivo.

Just under 90% of those surveyed said they would be convinced to make purchases online is if they received all products in good condition, while 86% said they would if the website is easy and intuitive to use, or if the the same deals are available in-store and online.

Other important aspects included receiving products on time (84%), and with an extended expiration date (84%).

The survey polled 500 families across Portugal, aged between 25 and 55 years.

Determining Factors

The survey concluded that 85% of Portuguese shoppers point to price as the main factor in choosing the place where they make grocery purchases.

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The comfort and shopping experience and assortment of products were valued by 77% of the respondents, while 86% prefer to pay less for a product.

The survey also found that 83% enjoy saving without having to give up the brands they like, 81% like to buy everything in one place, and 83% want to make purchases quickly and without queues.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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