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Technology

Waitrose Collaborates With IRI On Customer Behaviour Portal

UK retailer Waitrose & Partners has teamed up with IRI to introduce a cloud-based customer behaviour portal.

It will help the retailer and its suppliers to gain a better understanding of the performance of brands and offer better services to customers.

‘Next-Generation Insights’

The head of loyalty and gateway solutions at IRI, Jaime Silvester, termed the portal the “next generation of sales insights”.

“The power of IRI’s technology platform, combined with our insights capability and our people, will give Waitrose & Partners the ability to make quicker and better decisions that drive value for customers, Waitrose, and its suppliers,” Silvester added.

Built on the cloud-based visualisation platform IRI Liquid Data, the portal offers an easy-to-use self-service reporting system that shares insights on the latest trends, the effectiveness of promotions, pricing changes, and strategies.

‘Partner Of Choice’

The head of insight at Waitrose & Partners, partner Clare Gough, described IRI as its “partner of choice” and said, “By bringing this added depth and breadth of insight to Waitrose and Partners, and our suppliers, we are able to differentiate our range for the long-term benefit of customers.”

IRI has also partnered with Boots, Marks & Spencer, Costco, Albertsons, Speedway, Kroger, Walgreens, Sobeys, Ahold Delhaize and 7-Eleven to offer data-driven insights.

The Waitrose customer behaviour portal will be a part of the Innovation Showcase at IRI’s International Growth Summit in London, from 8 to 10 July.

It will offer delegates a chance to meet IRI’s product experts and partners, and to see live demos of the solutions offered by the portal.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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