The retail sector is a dog-eat-dog world, and the challenge for suppliers, whether new or established, is to ensure that their product meets not only consumer needs, but also often the exacting standards of a retailer. That’s to say nothing of innovation, marketing, product formulation, logistics - everything that goes into successful new product development.
It's not only branded manufacturers that are facing up to this challenge. The growing private label sector is opening up new opportunities for manufacturers around Europe and further afield, and comes with its own set of challenges.
ESM - The European Supermarket Magazine can help. If you are wondering how to get your product into stores, how to ensure that your product meets a retailer's demands, or to keep up to date with what your competitors are doing, we are an essential platform for you to get your message across.
European consumers shopping the retail sector have a spending power worth around €9 trillion each year (source: GfK), while those buying products on the retail sector's behalf, spend a combined €880 billion a year on products. With those kind of numbers involved, it's essential that suppliers have the best tools at their disposal when targeting store owners.
As well as a magazine, published six times a year, ESM - The European Supermarket Magazine also boasts an up-to-the-minute website (www.esmmagazine.com), weekly e-newsletter, News App, and extensive social media presence.
If you are looking for the best way to get your product into retailers, talk to us about arranging a package that best suits your needs. Contact [email protected] for more information.