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Waitrose Buoyed By Father's Day Sales During Bad UK Weather

By Steve Wynne-Jones
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Waitrose Buoyed By Father's Day Sales During Bad UK Weather

Upmarket UK retailer Waitrose saw its sales rise by 1.4% last week despite poor weather, as Father's Day gifts boosted spending.

Sales during the week ending 18 June saw typical summer sellers such as barbecue items take a hit due to bad weather, while soups and flowers rose by 8% and 17%, respectively.

Strong sales in the banner's premium private label brand Waitrose 1 helped drive sales uplifts in a number of categories; yogurt sales increased by 44%, coffee by 13% and pasta by 19%.

Traditional Father's Day gift items all see an increase while the increased sales in brandy and whisky led to an overall increase of 4% in spirits.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by John Golden. To subscribe to ESM: The European Supermarket Magazine, click here.

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