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WPP Combines JWT Ad Agency With Digital Arm Wunderman

WPP is merging its famous JWT agency with its digital outfit Wunderman in the most high-profile move by the world's biggest advertising group to simplify i...

Boss Of WPP's Kantar In Talks Over £3.5bn Buyout Of Unit

The boss of Kantar, the data and market research division of advertising giant WPP, has been sounding out backers for a potential £3.5 billion manage...

End Of Sorrell's Reign Heralds Change For Big Ad Empires

Martin Sorrell's departure from the world's biggest advertising company heralds change for his sprawling WPP empire and may accelerate a shake up of the bi...

WPP Embarks On New Journey Without Sorrell At The Helm

WPP, the world's biggest advertising company, will head into uncharted territory on Monday when it starts life without its founder Martin Sorrell, whose de...

WPP Could Publish Findings Of CEO Investigation As Soon As 'Next Week'

WPP could publish the findings of its investigation into an allegation of misconduct against Chief Executive Martin Sorrell as early as next week, a person...

Revival Hopes Dashed As Ad Giant WPP's Forecast Sends Shares Diving

Martin Sorrell knows a few things about disruption, having built a global advertising empire from scratch from a shell of a company that made wire baskets....

Nestlé Committed To Ensuring Ads Not Shown Alongside Negative Online Content

Nestlé has said that it has taken steps to ensure that its advertising is not shown alongside negative content on social media channels such as YouT...

Unilever Threatens To Pull Ads From Digital Platforms That 'Create Division'

Consumer goods giant Unilever is threatening to pull its advertising from online platforms such as Facebook and Google if they promote hate, create divisio...