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Orkla Reports Growth In Profit And Volume In First Quarter

Norwegian conglomerate Orkla has posted an 8% year-on-year increase in profit before tax of NOK 1.9 billion (€160 million).

Nestlé Picks WPP Openmind As Its Sole Media Agency In Europe

Nestlé said it has picked WPP Openmind to be its sole media agency in Europe, as the world's biggest packaged food maker seeks to target consumers m...

BAT And Amazon Under Investigation In Italy Over Tobacco Heater Advertising

British American Tobacco and Amazon are under investigation in Italy over what regulators say is potentially misleading advertising for the Glo Hyper X2 to...

5 Trends To Expect From This Year's Super Bowl Commercials

The Super Bowl isn't just one of leading sporting events of the year, it's traditionally the biggest marketing opportunity in the US. Here are some trends...

Estée Lauder Cuts Annual Forecasts As China Curbs Drag Demand

Estée Lauder Cos Inc cut its full-year sales and profit forecasts on Wednesday, signalling a hit to sales from persistent COVID-19-related lockdowns...

Swiss Approve Tougher Restrictions On Cigarette Advertising

Swiss voters approved tougher restrictions on cigarette advertising, but rejected a proposal by animal rights activists to make Switzerland the first count...

Unilever And P&G Reallocate Spend To Target Gamers, Younger Consumers

Unilever and Procter & Gamble, the world's top two  advertisers, are seeking out younger audiences by reallocating some 2021 spending away from tra...

Unilever Steps Up Action To Address 'Cancel Culture' In Advertising

FMCG giant Unilever has announced that it will broaden its 2016 commitment to 'Unstereotype' to address 'cancel culture' in the advertising industry. Th...