Bonduelle Targets Millennials In 'Cantastic' Campaign
French canned-vegetable company Bonduelle is releasing a new promotional campaign aimed at people aged between 18 and 34, introducing a string of social media videos titled 'Ça Déboîte' (That's 'Cantastic!').
The promotional drive, which has already begun, places emphasis on the sustainability of canning, and the positive effect this can have on waste reduction, shedding light on canning innovator Nicolas Appert.
The first and second videos have already been posted online. More will be released on a monthly basis in the future.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.