Mondelez-owned Cadbury has unveiled a new Cola Pretzel Honeycomb variant of its Marvellous Creations range, which is to launch in September this year. The new bar, which will be available as a 200g tablet of Dairy Milk chocolate, features pieces of cola candy, salty pretzels and honeycomb.
Matthew Williams, marketing director at Mondel?z International, said, “We’ve been delighted with the success of Cadbury Dairy Milk Marvellous Creations so far, and we’re incredibly excited to be welcoming another wonderful creation into the family."
“It includes ingredients that consumers love, including honeycomb and cola, but in a combination that you never would have expected to taste quite so delicious – there’s nothing else like it in the category, and we think it’s going to be another big hit for retailers and customers alike."
Cadbury Dairy Milk Marvellous Creations is supported by a £7 million UK marketing investment in 2013, including high-profile TV advertising outdoor and experiential activity, alongside sampling, PR, social media and digital campaigns.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
