Ferrero and Coca-Cola have teamed up to launch a new product, Tic Tac Sprite.
The product was launched in France this week, and the partners plan to introduce it in 20 countries this year.
Some 1.5 million packs have gone on sale in France, along with in-store displays to support the campaign.
Tic Tac Sprite features yellow-coloured mints in a green, Sprite-branded packaging to complement the flavour. The product has been released in two different pack formats.
Previously, the two companies collaborated in 2019 to launch Tic Tac Coca-Cola in 70 countries, with three dual-branded packaging variants.
The Italian confectionery company and the American multinational beverage giant believe that the collaboration will capitalise on the popularity of the lemon-lime flavoured soda and the brand recognition of Tic Tac mints.
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'Unique Taste Experience'
“Coca-Cola is thrilled to partner with Ferrero to bring fans of both brands the unique taste experience with Tic Tac x Sprite," commented John Larson, senior licensing manager for The Coca-Cola Company.
Elsewhere, Annelyse Velasco, regional marketing manager, Tic Tac France, added that the company was "very pleased" to launch its second collaboration alongside Coca-Cola.
"With Tic Tac x Sprite, our consumers will be able to enjoy a fun and (even more) refreshing new experience that will awaken all their senses," she said.
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Kinder Bueno Investment
In November, Ferrero Group announced an investment of $214 million (€206 million) in a new production facility for Kinder Bueno in the US.
The investment will add 200 new jobs and 169,000 square feet to Ferrero's existing manufacturing campus in Bloomington, Illinois.
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© 2023 European Supermarket Magazine – your source for the latest A-Brands news. Article by Robert McHugh. Click subscribe to sign up to ESM: European Supermarket Magazine.