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'Energy Boosting' Products Set To See 12% Growth In UK By 2021, Says Euromonitor

Food and beverage products labelled as 'energy boosting' are likely to see growth of up to 12% between now and 2021 in the UK, according to Euromonitor International.

The research firm said that such products, including categories such as 'free-from', 'brain health and memory', 'general wellbeing' and 'oral and respiratory health' will contribute £1 billion to the UK health and wellness industry over the next five years.

Consumer Priorities

“The evolution of consumers’ priorities towards the consumption of natural foods and beverages is the main contributor to the health and wellness growth," commented Maria Mascaraque, health and wellness analyst at Euromonitor International.

"Consumers are looking for minimally processed or unprocessed products, in line with the clean label trend, with an increasing desire for whole foods, ancient grains, green tea and plant-based proteins from nuts and seeds."

Mascaraque noted that there are different demands emerging from consumers around this particular category, with the "ageing population prioritising health whilst the millennials desire nutritional content and energy."

With this in mind, she adds that "beverages and healthy snacks are becoming the way to obtain the extra nutritional content. Both consumer groups are moving away from sugar, and rediscovering good carbs and supergrains. The move from one-fits-all to personalised products continues to grow and acquisitions form a major strategy for bringing in innovation, entering new markets and new categories.”

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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