French agrifood company, Fleury Michon, is to offer the French public guided tours of its factories, in an effort to drive publicity.
The plan is part of its promotion campaign, Venez Vérifier. It will be organised in conjunction with the body Tourisme du Pays de Pouzauges en Vendée, according to LSA.fr.
Through the guided tours, the company, known for its pork products in particular, will demonstrate its know-how and methods to its visitors.
Its Montifaut factory is dedicated principally to producing ham, while that of Mouilleron-en-Pareds makes meat products.
The doors of the factories will be open to the public between July and September of this year.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
