After two difficult months, FMCG sales in France have grown strongly in terms of volume during May, though private label remains stagnant, with volumes still down considerably on a like-for-like basis, according to research firm IRI.
LSA reports IRI as stating that during May sales volumes in French hypermarkets and supermarkets improved by a percentage point on a like-for-like basis – the best rate of growth since June 2014.
The national turnover of retailers remains “buoyant,” LSA says, in spite of a like-for-like deflation of 1.3 per cent. Sales of health and beauty products have been particularly strong, along with drinks sales.
Branded goods also recorded their best growth since June 2014. The performance of private label goods in France, however, remains relatively weak this year, at an average of minus three per cent (May's figure was minus 2.9 per cent) on a like-for-like basis.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly.
