Consumer foods manufacturer General Mills has announced the launch of a new SKU, YQ by Yoplait, which has only one gram of sugar and 17 grams of protein in each 5.3 ounce serving.
Flavoured varieties of the product are also available, containing nine grams of sugar, which is 40% less than the leading Greek low-fat yoghurt, and are lightly sweetened with cane sugar, real fruit and natural flavours.
"We talked to thousands of people to really understand what they were missing from the yoghurt aisle. We heard loud and clear the need for a smart snack option – something made with simple ingredients, less sugar and higher protein," said Doug Martin, vice president of marketing for Yoplait USA.
"What we've been able to accomplish with YQ by Yoplait delivers on this desire. Through our use of simple ingredients, ultra-filtered milk and active cultures, we've created a protein-packed, less sweet flavour profile with a thick, smooth, extra creamy texture. It's unlike anything that exists in the yoghurt aisle today."
YQ by Yoplait has been ultra-filtered to concentrate the amount of protein while removing much of the milk’s sugar or lactose.
The ultra-filtered milk is then combined with active cultures and goes through a special churning technique, perfected by Yoplait in France. The result is a differential nutritional profile without the tart tang or chalky aftertaste of Greek-style yoghurts.
YQ by Yoplait is also gluten-free, 99% lactose-free and contains no artificial preservatives, no artificial flavours and no colours from artificial sources.
Earlier this year General Mills launched an underwritten public offering of approximately $1 billion of shares of its common stock, in connection with its pending acquisition of Blue Buffalo pet products.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: European Supermarket Magazine.