GlobalData: latest news, analysis and insights | ESM Magazine

Brands Tap Solar Eclipse For Long-Term Consumer Connection: GlobalData

Food and beverage companies have identified a major promotional opportunity in the total solar eclipse that will cross North America today (8 April 2024),...

Easter Chocolate Sales Dented By Cost Of Living Crisis

With the cost of cocoa at an all time high, this Easter has seen the emergence of a phenomenon dubbed 'eggflation', with the price of chocolate eggs also i...

Brands Ignoring Ethical Consumerism Face Sales Risk, Says GlobalData

With firms being held to an ever-high level of accountability when it comes to positions on social issues such as human and animal welfare, fair trade, and...

Debate Over Ultra-Processed Foods Spurs 'Reevaluation Of Health Perceptions'

Brands will need to invest in food technology in order to overcome the negative association with ultra-processed foods (UPFs), while still being able to de...

AI Turning Conceptual Flavours Into Reality, But Trust Remains Imperative

The rise of artificial intelligence (AI) is reshaping the food and beverage sector, turning abstract flavour concepts into tangible realities, however, &qu...

3 Trends To Watch In The Dairy Product Sector

With consumers are increasingly conscious their health, as well as looking to save money where possible, the dairy products sector is well positioned to ca...

Rugby League 'Most Lucrative' For Sports Sponsorship Revenue In APAC This Year, Study Finds

Rugby league emerged as the most lucrative market for non-alcoholic beverage brands engaged in sports sponsorship within the APAC region in 2023, a new stu...