Haribo Marketing Director Takes On Management Responsibilities

Haribo's marketing director Felix Theato will take on chairman and CEO Hans Riegel's duties of marketing, distribution, export and PR at the Bonn-based confectioner, as Riegel recovers from surgery.

Theato, 49, has held the position of marking director since April 2012, having joined from the Ferrero confectionery company, most recently as head of marketing for Germany.

The appointment of Theato brings the number of managing directors at the company to three, with Michael Phiesel continuing to hold responsibility for finance and Arndt Rüsges remaining in charge of production and technology.

© 2013 - ESM: European Supermarket Magazine by Ellen Lunney