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A-Brands

Mars Appoints Global President For Pet Nutrition Unit

Global food group Mars, Incorporated has announced the appointment of Ikdeep Singh as the new global president for its pet nutrition business.

The move also sees Singh become a member of Mars Petcare’s global leadership team.

Ikdeep Singh

Singh will be responsible for some of the world’s largest pet food brands including Pedigree, Whiskas, Sheba, and Cesar.

He will lead the strategy for growing the portfolio in over 50 global markets and ensuring access to Mars' products for almost 400 million pets that the group's pet nutrition business serves.

He will oversee a team of more than 18,000 employees around the world.

In August 2020, Singh joined Mars as the group's pet nutrition regional president for North America, the largest market for the pet nutrition business.

Under his leadership, the business saw its largest growth period due to a focus on digital transformation, prioritising innovation, and leveraging data, the company noted.

He focused on supporting employees with an inclusive work culture and building strategic partnerships with key customers.

Read More: Mars Petcare Progresses Towards 100% Sustainable Fish Sourcing Goal

Mars Petcare

Commenting on the appointment, Poul Weihrauch, president of Mars Petcare, said, “Ikdeep Singh has established himself as a strong, well-respected leader. He brings a wealth of global experience to the role and has a clear focus on our people and Purpose: A Better World for Pets.”

Ikdeep Singh, global president, Mars Pet Nutrition, commented, “It’s an honour to take on this role, leading this iconic business for some of the world’s most-loved brands. I am inspired by our purpose, and am delighted to be working alongside talented Associates, customers, and partners to bring this to life.”

Prior to joining Mars, Singh spent six years with the L’Oréal Group, where he served as president working across consumer products and luxury divisions in North America.

© 2022 European Supermarket Magazine – your source for the latest A-Brands news. Article by Conor Farrelly. Click subscribe to sign up to ESM: European Supermarket Magazine.

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