Mars: latest news, analysis and trading updates | ESM Magazine

Brands Haunt, Taunt And Tease At Halloween – But It’s All Good Fun

Hallowe'en campaigns: Whether it's Trick or Treat' sweets, or a pumpkin bonanza, big brands everywhere are sharing the spirit (sorry) of Hallowe'en.

Pringles Brings Back Dill Pickle Variant Following Social Media Surge

Snack brand Pringles has announced the return of its dill pickle variant in the US, following what the brand says is a surge of interest on social media.

What's In A Name? Famous Rebrands We Can't Forget

Here at ESM, we love a good old dollop of nostalgia, which is why we were excited to hear that Marathon, the original name for a Snickers bar, is making a...

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The Pringles Merry-Go-Round Underscores The Iconic Snack Brand's Allure

As the old Pringles advertising catchphrase goes, 'once you pop, you can't stop'. Even if you're not quite sure which company is doing the 'popping'.

Mars' Biggest Deal Clinched By Secretive, Deep-Pocketed Family

A running joke among residents of McLean, Virginia, is that the most secretive organisation headquartered in their Washington D.C. suburb is not the Centra...

Mars To Acquire Kellanova In Mega $36bn Deal

Mars said it would buy Kellanova in a nearly $36 billion (€32.7 billion) deal, making it the biggest buyout in the packaged food industry.

Mars' Mulled Deal For Kellanova Should Withstand Regulatory Scrutiny

Mars' contemplated acquisition of US snack maker Kellanova stands a good chance of getting past global antitrust regulators, legal experts say.

Food Giant Mars Exploring Acquisition Of Kellanova, Sources Say

Packaged food giant Mars, whose candy brands include M&M's and Snickers, is exploring a potential acquisition of Kellanova, maker of snacks such as Che...