Nestlé Italia has launched a creamy spread version of its popular Baci Perugina chocolate brand.
Crema Baci is a gluten-free and palm oil-free sweet chocolate spread with crunchy hazelnut grains.
The new product enters a competitive market, dominated by Ferrero’s Nutella.
Two years ago, Barilla launched its own Pan di Stelle chocolate and hazelnut spread, which gained some success in the marketplace.
An Iconic Product
Crema Baci comes almost 100 years after the launch of the iconic Baci Perugina, famous for its scrolls inscribed with messages of affection, love, or friendship.
Crema Baci will also feature the famous scroll in the cap of the jar.
According to Nestlé Italia, Crema Baci will be available in both large-scale retail distribution and e-commerce channels, as well as in select pastry shops in Italy.
Crema Baci is available in 200-gram jars at a suggested retail price of €3.29.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.