Frozen food giant Nomad Foods has entered into a partnership with WWF to find agricultural solutions to what it describes as the 'triple challenge' of feeding a growing global population while tackling the climate crisis and reversing biodiversity loss.
Initially, the partnership will focus on two main projects centred around vegetable production.
The first project involves a blueprint for landscapes that can increase food production through 'nature-positive' farming practices.
The other will focus on measuring the impact of biodiversity at the farm level to target interventions and seek new ways of increasing pollinators such as bees and other species.
'A Sustainable Future'
Chief executive of WWF-UK, Tanya Steele, said, "Changing the way that we produce and consume food is at the heart of WWF's mission to build a sustainable future for people and nature. Our food system is one of the biggest drivers of climate change and nature loss, so it's a system we simply must change.
"That's why we're delighted to be working in partnership with Nomad Foods, not only to reduce the environmental impact of farming but also to encourage people to eat a more plant-rich diet that's healthy for them and the planet."
Nomad Foods will share information about the project on the packaging of products, beginning with iglo Belgium and Portugal and Findus Spain in April 2021, followed by Birds Eye in the UK in June.
CEO of Nomad Foods, Stéfan Descheemaeker, said, "We want to help our consumers eat more sustainably by providing widespread access to great-tasting food that is better for people, better for the planet and affordable.
"To support this, we are committed to sourcing 100% of our vegetables and potatoes through sustainable farming practices by 2025 with 77% of our own vegetables already verified as such."
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.