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Spar Slovenia Awards Local Entrepreneurs

By Dayeeta Das
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Spar Slovenia Awards Local Entrepreneurs

As part of its 'Start it up, Slovenia!' initiative, Spar Slovenia has declared organic jam producers Uroš and Valentina Kavčič as winners of the initiative's fifth season.

The initiative gives local entrepreneurs a chance of winning a long-term contract with Spar to sell their products in-store.

Uroš and Valentina Kavčič won with their 'Mr. and Ms. Jam' organic fruit spreads, made with surplus fruit from their family farm.


Since the launch of the initiative in 2016, 36 entrepreneurs have presented a total of 180 products in a bid to win the title of ‘HIT’ product of the year.

As part of the initiative, the entrepreneurs’ products are available exclusively in Interspar hypermarkets. The most successful products are then made available to Spar stores nationwide.


The project encourages entrepreneurs to develop new products by supporting them in expanding into new markets, with Spar Slovenia encouraging the creation of sustainable and eco-friendly products, in line with its sustainability goals.

The winners of season five, Uroš and Valentina Kavčič, operate a farm in the Vipava Valley.

Igor Mervič, former general manager of Spar Slovenia, complemented the winners, saying "their brand has been developing, growing, and most of all, listening to customers and their needs. Mervič also gave credit to the winners for developing a product that is "innovative, suited to international markets, and future-oriented".

Spar Slovenia customers had a significant role in the initiative, as they helped pick the winners.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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