Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Drinks

Carrefour Launches Vegetable Beer Range In Poland

Carrefour Polska has announced that it has launched a vegetable beer range in Poland, which it claims is a first of its kind in the country.

The move is part of the retailer's efforts to expand its offering of vegetarian, vegan and organic products as it seeks to protect biodiversity.

The vegan beer, sourced from Nook Brewery, uses natural beetroot, tomato and carrot juice, and is available in three variants – purple beetroot, bloody tomato and rusty carrot.

Shoppers can also avail a 10% discount on products from the Meatless brand, specialising in the production of vegan equivalents of cold cuts, with the purchase of the new vegetable beer SKUs.

Craft Beers On The Rise

According to Carrefour Polska's concept development manager, Sylwester Mroczek, the new range taps into the growing craft beer trend, which has seen its popularity grow in recent years.

"In Carrefour stores, natural, healthy products with a minimum degree of processing, occupy an increasing space," he said, adding that the beers are "proof that we are trying to propose interesting solutions in each of our departments".

Carrefour Polska is also expanding its product assortment in other categories within the 'healthy shelf', such as gluten-free and lactose-free products.

Read More: Monster Beverage To Buy Craft-Beer Maker In Alcohol Market Drive

© 2022 European Supermarket Magazine – your source for the latest drinks news. Article by Dave Simpson. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days