Carrefour Polska has announced that it has launched a vegetable beer range in Poland, which it claims is a first of its kind in the country.
The move is part of the retailer's efforts to expand its offering of vegetarian, vegan and organic products as it seeks to protect biodiversity.
The vegan beer, sourced from Nook Brewery, uses natural beetroot, tomato and carrot juice, and is available in three variants – purple beetroot, bloody tomato and rusty carrot.
Shoppers can also avail a 10% discount on products from the Meatless brand, specialising in the production of vegan equivalents of cold cuts, with the purchase of the new vegetable beer SKUs.
Craft Beers On The Rise
According to Carrefour Polska's concept development manager, Sylwester Mroczek, the new range taps into the growing craft beer trend, which has seen its popularity grow in recent years.
"In Carrefour stores, natural, healthy products with a minimum degree of processing, occupy an increasing space," he said, adding that the beers are "proof that we are trying to propose interesting solutions in each of our departments".
Carrefour Polska is also expanding its product assortment in other categories within the 'healthy shelf', such as gluten-free and lactose-free products.
Read More: Monster Beverage To Buy Craft-Beer Maker In Alcohol Market Drive
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