Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Drinks

Constellation Brands Expands Southern Glazer's Distribution Deal

Constellation Brands has announced that Southern Glazer's Wine & Spirits will distribute approximately 70% of its wine and spirits brand portfolio in the United States, effective April 1, 2021.

The expanded distribution deal is part of Constellation Brands' business strategy and will drive long-term value creation for the market.

Omnichannel Brand Portfolio

The deal highlights the company's commitment to leading the category in high-growth consumer segments and building an omnichannel brand portfolio.

Robert Hanson, executive vice-president and president of wine and spirits division at Constellation Brands, said, "Achieving a consumer-focused route to market is essential to achieving our objective to outpace, out-grow, and out-execute the category in channels where consumers are choosing to engage."

Hanson complimented Constellation's new partner, saying, "Southern Glazer's is a proven brand builder with a strong national footprint, a digital commerce innovator, and a standout leader in the luxury category."

Business Transformation

Constellation Brands launched its wine and spirits business transformation in 2019 and has evolved its portfolio into a focused set of brands aligned with consumer preferences. 

The portfolio continues to outpace high-end wine and spirits segments, primarily driven by its Power Brands at a price point over $11, including Kim Crawford, Meiomi, The Prisoner Wine Company, and High West.

The beverage company continues to pursue its long-term consumer premiumisation trend, and is committed to enhancing its leadership in fine wine and craft spirits segments where consumer growth is occurring.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days