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Moët Hennessy And LVMH Group Announce To Partner On Soil Regeneration

By Robert McHugh
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Moët Hennessy And LVMH Group Announce To Partner On Soil Regeneration

Moët Hennessy and ChangeNOW have announced a new partnership to extend the reach of the World Living Soils Forum.

The World Living Soils Forum is an event that is designed to share and promote concrete solutions and actions for sustainable viticulture and regenerative agriculture.

World Living Soils Forum

Organised by Moët Hennessy, the first edition took place in Arles in June 2022.

The event brought together a large community of researchers, experts, public institution representatives, professional associations and companies from the wine and spirits, as well as agri-food industries striving to preserve and regenerate the soil.

ChangeNow

Launched in 2017, ChangeNOW is a social enterprise that aims to accelerate environmental and social transition by fostering the deployment of concrete actions and solutions.

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Moët Hennessy, the wines and spirits division of the LVMH Group, said the two companies are driven by a common desire to accelerate widespread mobilisation and initiatives taken by all stakeholders on the essential issue of living soils.

The two groups plan to combine their expertise to scale up and deploy concrete solutions quickly.

'Accelerate Solutions'

"This partnership reinforces our ambition to highlight the most promising initiatives and technological advances in the field of soil regeneration," said Sandrine Sommer, chief sustainability officer of Moët Hennessy.

"By joining forces, Moët Hennessy and ChangeNOW will help accelerate solutions that have an impact on soil health."

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Elsewhere, Santiago Lefebvre, founder and president of ChangeNOW, added, "An agricultural revolution is necessary if we are to meet the climate and ecological challenges we face.

"Regenerative agriculture and the science of living soils are some of the most powerful tools available to us to build a sustainable world. Coming together to find solutions and new models is our common purpose."

© 2023 European Supermarket Magazine – your source for the latest drinks news. Article by Robert McHugh. Click subscribe to sign up to ESM: European Supermarket Magazine.

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