Portuguese drinks company Redondo Group has launched a new international distribution company for spirits and wines.
The new distributor, Liquid Company, aims to bring together Portuguese drinks producers with the aim of targeting international markets. It will offer partners a commercial and logistics structure, as well as support in the promotion of Portuguese brands abroad.
Licor Beirão
Redondo Group, which owns the Licor Beirão brand, took over its own distribution in Portugal in 2002, with the creation of Companhia Espirituosa, which has since become the third largest spirits distributor in the country.
The group recorded a turnover of €25 million last year, of which 20% was generated in foreign markets.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
