DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Jacob’s Launches New Ciabatta Cracker

By Steve Wynne-Jones
Share this article
Jacob’s Launches New Ciabatta Cracker

Jacob’s launched its newest savoury product, ciabatta crackers this July. The product is available in three flavour varieties; original, sun-dried tomato and basil, and caramelised onion.

Jacob’s ciabatta crackers offer an alternative to bread and follows the successful launch of Jacob’s crispbreads in 2014. Bread-based sandwiches are on the decline, with a 6% decrease year on year, for lunchtime options.

Ted Linehan, Director of Savoury, commented: “We’re extremely excited about the launch of Jacob’s Ciabatta Crackers – it’s a significant moment for Jacob’s introducing such a truly innovative product.

"It’s a first for the category in terms of taking the taste attributes of bread and putting it into a cracker format to give consumers that extra crunch they love so much. We believe this fresh proposition for the market will be a huge success with consumers who are looking for a tasty alternative to a sandwich at lunch".

Jacob’s new range will be available from 15 August in boxes of five packs, which each contain three crackers at a RISP price of £1.39.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.