Jacob’s Launches New Ciabatta Cracker

By Steve Wynne-Jones
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Jacob’s Launches New Ciabatta Cracker

Jacob’s launched its newest savoury product, ciabatta crackers this July. The product is available in three flavour varieties; original, sun-dried tomato and basil, and caramelised onion.

Jacob’s ciabatta crackers offer an alternative to bread and follows the successful launch of Jacob’s crispbreads in 2014. Bread-based sandwiches are on the decline, with a 6% decrease year on year, for lunchtime options.

Ted Linehan, Director of Savoury, commented: “We’re extremely excited about the launch of Jacob’s Ciabatta Crackers – it’s a significant moment for Jacob’s introducing such a truly innovative product.

"It’s a first for the category in terms of taking the taste attributes of bread and putting it into a cracker format to give consumers that extra crunch they love so much. We believe this fresh proposition for the market will be a huge success with consumers who are looking for a tasty alternative to a sandwich at lunch".

Jacob’s new range will be available from 15 August in boxes of five packs, which each contain three crackers at a RISP price of £1.39.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.

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