Coop Danmark Announces Expansion Of 'Poppelgris' Production

By Steve Wynne-Jones
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Coop Danmark Announces Expansion Of 'Poppelgris' Production

Danish retailer Coop Danmark has announced that its sourcing of Poppelgris, a unique pork product sourced from pigs that live among poplar trees, has been expanded.

The retailer said that since the product was launched in its Kvickly, SuperBrugsen and Dagli'Brugsen stores last October, demand has soared, and the farmer that produces it, Bertel Hestbjerg, has increased production by 50%.

The pork is sourced from pigs that are kept with their mother for ten weeks after birth, as opposed to the standard seven weeks, and are reared among newly-planted poplar trees, which "makes them stronger and healthier", according to Hestbjerg. The resulting product is more organic, and almost free of antibiotics.

A Shining Example

Popplegris is a "shining example of how to extend animal welfare in Denmark, "said Coop Danmark's CSR Director Signe Frese.

Last week, Coop Danmark also announced that it was to phase out the sale of battery eggs from its stores by 2020, noting that sales of said eggs have reduced by half at its SuperBrugsen stores over the past 15 months.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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