Designers Decide will be designing a new package for food company Doctor Oetker.
The new package will be a more eye-catching design with a single, bright colour. According to Decide, the brief was to bring the design in line with the brand's essence: quality, innovation, heritage and expertise.The top half of the pack will give brand and product information while the lower half will feature serving suggestion photography in a lifestyle setting e.g. icing on a cake. A red ribbon separates the two images.
"Communicating high quality, for which Dr. Oetker products are renowned, along with the special finishing touches that the products enable consumers to bring to their home baking, is at the very heart of the new design." said Decide's creative director, Grant Marshall.
