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Fresh Produce

Fonterra Extends 'MyMilk' Initiative In New Zealand

Dairy firm Fonterra has announced the extension of its 'MyMilk' initiative to New Zealand's North Island, with a view to recruiting more farmers to join its co-operative.

The MyMilk platform is described as 'providing farmers with a pathway into the co-op', enabling them to supply milk for up to five years without a requirement to purchase shares in Fonterra. Some 145 dairy farmers are already signed up to the initiative, in Southland, Otago and Canterbury.

“We know farmers have choices when they decide who they supply," commented Fonterra group director of farm source, Richard Allen.

"We want Fonterra to be the best choice with a strong sustainable Farmgate Milk Price, targeted on-farm support to help farmers meet new environmental and climate expectations, and flexible financial tools and ways to share-up."

MyMilk will be rolled out in the North Island region from June 2020, Fonterra said.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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