Fruit Logistica To Present A Profitable, Sustainable Vision For The Future

By Steve Wynne-Jones
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Fruit Logistica To Present A Profitable, Sustainable Vision For The Future

Fruit Logistica 2023 is set to showcase new technologies that can help the global fresh produce business become more profitable and sustainable.

From 8 to 10 February 2023, innovative companies will present digital solutions at the show in Berlin, including AI-enabled robotic harvesters, precision spray drones, advanced watering concepts, and autonomous field vehicles.

'More Efficient And Sustainable'

“Fruit and veg suppliers across the world are under enormous pressure to cut costs and reduce their environmental impact,” said Kai Mangelberger, the director of Fruit Logistica. “Digital technologies on display at Fruit Logistica offer them a chance to make their production and their supply chains more efficient and more sustainable.”

The Smart Agri area in Hall 3.1 will feature these technologies for the second year in a row.

Taking place on 10 February, the annual Start-up Day at Fruit Logistica, with the theme Disrupt Agriculture, will turn Hall 2.1 into a networking hub for new innovations.


Some 20 of the most innovative tech start-ups from around the world will showcase their products, projects, and ideas in the Start-up Area, while the Start-up Stage will host start-ups and smart agri companies to present their business ideas, technologies, and visions for the future.

Technologies on display will include AI-powered platforms that can predict shelf-life, warn of food safety risks, and promote collaboration across supply chains. In addition, companies will present intelligent irrigation technologies with the potential to reduce water and energy consumption dramatically.

More information about the Smart Agri area, Start-up Day, and Start-up Stage, as well as profiles of all start-ups and exhibitors, can be found at Fruit Logistica Online and on the trade show website.

©2022 European Supermarket Magazine – your source for the latest fresh-produce news. Article by Stephen Wynne-Jones and Mark Kelly. Click subscribe to sign up to ESM: European Supermarket Magazine.

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