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Fresh Produce

Granarolo Relaunches And Expands Yomo Yoghurt Range

Italian food group Granarolo has relaunched its Yomo yoghurt brand and introduced a new range of cheese made from 100% Italian milk.

The company has introduced double-layered Yomo yoghurt in coffee, blueberry, and citrus variants in 150-gram glass jars.

The coffee variant comprises a layer of chocolate and cocoa bean grains, while the citrus variant includes bitter orange jam and peels.

The blueberry yoghurt comes with a layer of strawberry puree and pieces of the fruit.

Other new flavours in the Golosamente Yomo range includes stracciatella, coconut, vanilla, and cream white.

The Relaunch Campaign

The company has launched a series of new commercials for its TV and digital channels as a part of the relaunch campaign.

It has also revamped its packaging design to highlight the distinctive values of the brand and the ingredients used in the product.

The relaunch campaign includes in-store activities throughout Italy, such as new product tasting sessions and special offers such as the chance to win 5 Polaroid One Step+ kits.

New Cheese Range

Elsewhere, Granarolo has introduced a new range of cheese under the banner 'Granarolo Gusto di una Volta'.

The products are made of 100% Italian milk sourced from farms belonging to the Granarolo chain using traditional dairy production methods.

The 'Mozzarella Fior di Latte Granarolo Gusto di una Volta', in the 125g format, is made with a new technology based on the ancient method of milk-grafting, which uses ferment from raw milk.

The 'Ricotta Fresca Granarolo', available in 250-gram packs, employs the traditional outcropping method.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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