Fresh Produce

La Linea Verde: Using Fruit Logistica To Spearhead European Growth

By Steve Wynne-Jones
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La Linea Verde: Using Fruit Logistica To Spearhead European Growth

La Linea Verde, the Italian leader in fresh-cut and fresh ready meals, is set to take part in the Fruit Logistica exhibition, taking place in Berlin from 7 to 9 February 2018.

The company offers standard and organic products under its own brand, DimmidiSì, and, as a reliable co-packer for large-scale retailers, partners with more than 50 private brands in Italy and abroad.

Having posted a turnover of €225 million in 2016 (6% higher than in 2015), the company is performing very well in foreign markets. As a matter of fact, in 2016, 35% of La Linea Verde’s sales were generated in foreign markets, thanks to export activities from Italy (Austria, Germany, France, Spain, Switzerland, Poland, Serbia, Czech Republic and Belgium) and to the performance of its Spanish business, Vegetales Línea Verde Navarra.

The management team of La Linea Verde will be present during the entire trade show, at Hall 4.2, Stand C-03, and is looking forward to reinforcing its relationship with large‑scale international retail buyers.

On its stand, La Linea Verde will present new products, and visitors will be invited to taste the company’s fresh soups.


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