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Danone and Mars Launch Danone M&M's Yogurt

Published on Jun 18 2015 2:32 PM in A-Brands tagged: Portugal / Danone / M&M

Danone and Mars Launch Danone M&M's Yogurt

Danone Portugal has teamed up with Mars to create a unique snack that combines the best of Danone yogurt with M&M's chocolates.

Strengthening Danone's offering in the children's segment, the new two-pot Danone M&M's yogurt features a 'creamy texture, a delicious layer of chocolate and the crunchy and unmistakable M&M's'.

This unique combination is available in a unit format with a suggested retail price of €1.19 in Portugal.

The launch will be accompanied by an advertising campaign, with the use of billboards, as well as visibility materials, promotional activities and samplings at major retail outlets across the country.

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© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic

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