Danone and Mars Launch Danone M&M's Yogurt
Danone Portugal has teamed up with Mars to create a unique snack that combines the best of Danone yogurt with M&M's chocolates.
Strengthening Danone's offering in the children's segment, the new two-pot Danone M&M's yogurt features a 'creamy texture, a delicious layer of chocolate and the crunchy and unmistakable M&M's'.
This unique combination is available in a unit format with a suggested retail price of €1.19 in Portugal.
The launch will be accompanied by an advertising campaign, with the use of billboards, as well as visibility materials, promotional activities and samplings at major retail outlets across the country.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic