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Irish Government To Set Minimum Pricing For Alcohol

Published on Oct 25 2013 12:15 PM in Drinks

Irish Government To Set Minimum Pricing For Alcohol

The Irish Government is to curb the advertising of alcohol and set minimum prices for drinks based on their alcohol content in a new Public Health Bill.

The measures were agreed by the Cabinet on Tuesday and published at Government Buildings this afternoon.

They will target cheap alcohol products relative to their alcohol content sold in off-licences and supermarkets by minimum unit pricing.

Alcohol advertising on television and radio will be restricted to evening hours from 2016.

Cinema advertising will be restricted to over-18 movies and there will be restrictions on outdoor advertising from 2018.

Other measures include labelling all alcoholic drink containers with health warnings and pregnancy advice, as well as alcohol and calorie content.

The bill will see the eventual structural separation of alcohol from other products in mixed trading outlets, such as supermarkets.

Minister of Health James Reilly said the Government is committed to tackling drinking among young people.

Mr Reilly also said he wants to see an end to the occupation of 2,000 hospital beds each night due to alcohol-related illness and injuries.

Minister of State for Primary Care Alex White said the Government recognises the severe consequences of the misuse of alcohol.

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