Italian regional retailer Italmark has rolled out a new store concept in the Elnos Shopping Centre in Brescia.
The concept seeks to combine convenience, locally-sourced foods and a range of exclusive products, according to Gdoweek.
The new store occupies part of the space formerly used by a Ipercoop hypermarket, and covers a total surface area of 3,079 square metres, of which 1,877 is sales space.
The store boasts some 14,000 SKUs, with a strong emphasis on organic products (about 1,000 SKUs) and over 1,100 Consilia private label SKUs, of which 800 are gluten-free products.
Another strong point is the focus on quality Italian food products (1,500 SKUs), which are branded with terms such as 'Eccellenze d'Italia' and 'Produttori Locali.
In-Store Services
Consumers also have at their disposal a grill area with dry aged meat, a gastronomy counter, the so-called 'Greenerie', offering fresh smoothies and salads, the sushi corner and 'Hamburgeria 62', offering a selection of hamburgers using 100% Italian meat.
The retailer has also teamed up with Brescia-based businesses, such as pastry shop Zilioli and the Bedont ice cream parlour, to offer their products to a wider consumer base.
Italmark is part of Gruppo SUN (Supermercati Uniti Nazionali), a grocery retail buying group active in northern and central Italy.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
