DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Kimberly-Clark Appoints New Chief Marketing Officer

By Publications Checkout
Share this article
Kimberly-Clark Appoints New Chief Marketing Officer

Paper products giant Kimberly-Clark Corporation has named Giuseppina Buonfantino as its new chief marketing officer, reporting to Tony Palmer, the firm’s president of global brands and innovation.

Buonfantino was previously the president of Kimberly-Clark’s baby and child care business in North America, where she led the innovation, manufacturing and marketing of brands such as Huggies.

‘Tremendous Track Record’

She joined the company in 2011 as vice president of global adult and feminine care brands.

Commenting, Tony Palmer said, "Giusy has a tremendous track record in brand building, product innovation and customer development, and her insight on consumers has helped us to build our trusted brands across multiple categories.

"In the role of chief marketing officer, Giusy is well positioned to lead our global marketing organisation and drive enduring and profitable share growth."

ADVERTISEMENT

Before working in Kimberly-Clark, Buonfantino worked with Johnson & Johnson for 18 years.

Kimberly-Clark recently reported better-than-expected first-quarter sales, helped by its personal care business, where it saw sales rose 5% to $4.73 billion in the quarter ended March 31.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.