Marketing

88% Of Consumers Have Purchased Products Based On Influencer Recommendations: Study

A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in...

Kraft Heinz Revamps Executive Leadership Team

The Kraft Heinz Company has named five new executive leadership team members, who are to collaborate with incoming chief executive Carlos Abrams-Rivera in...

J.M. Smucker Completes Acquisition Of Twinkies Owner Hostess Brands

J.M. Smucker has completed the transaction to acquire Hostess Brands, the owner of Twinkies snack cakes.

Asda Appoints Adam Zavalis As New Vice President Of Marketing

UK retailer Asda has appointed Adam Zavalis as its new vice president of marketing.

Nestlé Misses Nine-Month Sales Estimates, Expects Volume Upturn By Year-End

Nestlé has posted lower-than-expected nine-month sales growth as higher product prices made shoppers balk, but said it expects volumes to turn posit...

Cargill Opens European Protein Innovation Hub In France

Commodities trader Cargill has opened a new European protein innovation hub in Saint-Cyr en Val facility in France as part of a €50-million investment...

Nestlé Health Science CEO Greg Behar Steps Down, Anna Mohl Named Successor

Greg Behar, the chief executive of Nestlé Health Science, has stepped down from the position. Anna Mohl will succeed Behar in the role.

Nestlé Picks WPP Openmind As Its Sole Media Agency In Europe

Nestlé said it has picked WPP Openmind to be its sole media agency in Europe, as the world's biggest packaged food maker seeks to target consumers m...

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Marketing

88% Of Consumers Have Purchased Products Based On Influencer Recommendations: Study

Kraft Heinz Revamps Executive Leadership Team

J.M. Smucker Completes Acquisition Of Twinkies Owner Hostess Brands

Asda Appoints Adam Zavalis As New Vice President Of Marketing

Nestlé Misses Nine-Month Sales Estimates, Expects Volume Upturn By Year-End

Cargill Opens European Protein Innovation Hub In France

Nestlé Health Science CEO Greg Behar Steps Down, Anna Mohl Named Successor

Nestlé Picks WPP Openmind As Its Sole Media Agency In Europe

Molson Coors Bolsters Investment In Dwayne Johnson-Backed ZOA Energy

Rising Caffeine Levels Spark Calls For Ban On Energy Drink Sales To Children

Holger Möller Named New Sales Director Of Pernod Ricard Germany

Soil Moisture Helps Ivory Coast Cocoa Main Crop Despite Poor Rains

Sandwich Chain Subway Agrees To Sell Itself To Roark Capital

Nestlé Health Science Announces Two New Appointments

Subway Names Douglas Fry As President Of North American Unit