Packaging And Design

Aldi Italia Announces Strategy To Minimise Packaging Waste

By Branislav Pekic
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Aldi Italia Announces Strategy To Minimise Packaging Waste

Aldi Italia has announced a new strategy - Aldi, Mission Im-Ballo! Reduce, Reuse, Recycle - for the reduction and reuse of packaging waste.

In line with its social responsibility commitments, the retail giant has designed a series of initiatives involving collaborators, suppliers, producers and end consumers to reduce and reuse packaging materials, and maximise their recyclability.

The Strategy

According to the strategy, by the end of 2025, the retailer will cut down the total weight of private label packaging by 25% compared to the turnover of 2018.

By 2022, it will also verify the recyclability of all types of packaging used in its private label products.

Further, it aims to replace all plastic products with more sustainable alternatives by the end of 2019.


By the end of 2020, all paper packaging used by Aldi Italia will either comprise 70% recycled material, or will be certified by the Forest Stewardship Council (FSC) or the Program for the Endorsement of Forest Certification Schemes (PEFC).

Other Initiatives

The supermarket chain is also involved in a series of activities aimed at achieving compliance with the 2030 goals of the circular economy package of measures adopted by the European Commission.

In June of this year, it launched the 'Io Riciclo!' initiative to facilitate better waste disposal by raising awareness among consumers about different types of packaging materials.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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