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Auchan France Recalls Shopping Bags Over 'Sexism' Accusations

By Publications Checkout
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Auchan France Recalls Shopping Bags Over 'Sexism' Accusations

Auchan France has recalled one of its private label long-life shopping bag designs after accusations that the 'humorous' message they bear has been perceived as a sexist one, according to 20Minutes.fr.

The carrier bags feature a 1950s-style image of a woman along with the text ‘Hourra! J’ai la carte de crédit de mon mec!’ (‘Hurray! I’ve got my man’s credit card!)’. It has been subjected to a torrent of disapproval on social media since Auchan began distributing the bags.

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France’s secretary of state in charge of equality, Marlène Schiappa, was among those to admonish the grocer. She tweeted “In 1907, married women became able to spend their own wages. Just a decade and a century later…”

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In response, Auchan apologised for the “twist" of events and "emotions aroused" by the bag, adding that they had "been immediately withdrawn” from stores.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up for ESM: The European Supermarket Magazine.

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