Auchan France Launches New 'Smart Store' At Its Headquarters

By Robert McHugh
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Auchan France Launches New 'Smart Store' At Its Headquarters

Auchan France has announced the launch of a new concept store, Auchan Go le lab, at its headquarters in Villeneuve d’Ascq.

After the success of its first contactless store, installed on the EDHEC campus in Croix, the second 'smart store' relies on solutions provided by Trigo and seeks to become 'a laboratory of innovations' for the brand, Auchan said in a statement.

QR Code

In this new space, the support services teams and all visitors will be able to find a wide range of products, the retailer said.

Customers can identify themselves by downloading a dedicated application, which generates a QR code or permits the use of a bank card to gain entry.

Thanks to motion recognition technology on cameras and shelves equipped with scales, once physical products have been selected, they are placed in a 'virtual basket'. Payment is instant and the receipt is digitised.


Contactless Solutions

Auchan France says it intends to make this Auchan Go outlet an integrated laboratory for technological innovations to test contactless solutions as well as new products, before considering possible opportunities for future rollout.

Auchan is supported in this project by Trigo, which has worked with other retailers across Europe on similar smart stores.

The retailer added that the ability to implement this concept on existing appliances (gondolas, fridges, etc.) makes it possible to work in real conditions to invent the 'hypermarket of the future.'

“We have brought together the best of technology," said Emilie Soleri, deputy CEO in charge of e-commerce, marketing and digital of Auchan Retail France. "This integrated laboratory at the heart of our head office will allow us to accelerate to invent the retail trade of tomorrow."


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