Natural food producer Hain Celestial Group has announced that its North American business has joined the How2Recycle labelling programme.
The programme’s aim is to improve reliability, completeness and transparency of recyclability claims by enabling companies to clearly communicate how to recycle a package.
Commenting, Kristy Meringolo – executive vice-president, general counsel, corporate secretary, chief compliance officer, and executive sponsor of environmental and social governance (ESG) at Hain Celestial – said, “As we continue to optimise our packaging portfolio, with a focus on more sustainable packaging, we look forward to partnering with How2Recycle to drive awareness, allowing consumers to make more informed purchasing decisions.”
Recycling Labels
Hain Celestial publicly made a commitment to advance packaging sustainability and announced two aims in its 2021 global ESG report.
The first objective is adding standardised recycling labels to 100% of Hain Celestial products by the end of 2025, to provide reliable, transparent recycling information for consumers. The second goal is publishing a sustainable packaging strategy by next year.
Hain Celestial noted that it has reduced the amount of virgin plastic in its portfolio over the past three years.
Elsewhere, Meringolo said, “In addition to providing transparent recycling labelling for our North American and UK consumers, we want to do our part to prevent recycling contamination by keeping non-recyclable packaging out of recycling bins.”
Hain Celestial began to add How2Recycle labels to Alba Botanica sun-care products. Its UK business, Hain Daniels, is using a similarly standardised on-pack recycling label to communicate the recyclability of its packaging and meet the labelling standards for its UK retail partners.
© 2022 European Supermarket Magazine. Article by Nikita Naz Siddique. For more packaging and design news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.
