Pearlfisher London has implemented a redesign of the popular Romanian beer brand, Ursus.
Advertised under the slogan 'The King of Beers' in its home country, the London company have created a slick and modern design fitting of this mantle.
Ursus is a product of the SAB Miller brewing company, which also produces Miller, Lech Grolsch and Italian beer Peroni.
The new design for Ursus beer is quite a departure from the typical SAB Miller brand, and features 2D and 3D elements.
The new Ursus packaging is now already available across all of Romania and has to proven very popular since its launch.
This is the second redesign of the Ursus beer brand over the past three years. Previously, SAB Miller started replacing the name of the city 'Cluj' with 'Premium' on their beer labels.
Ursus is available across a number of eastern European countries as well as in the US, although it is not currently known if the redesign will extend to products sold in these countries.
SAB Miller recorded a 23% increase in sales in Romania at the end of 2012, with Ursus its leading product.
