Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Packaging And Design

Vitalis Launches Water Bottle Made With 100% Recycled Plastic

Portugal’s Super Bock Group has designed a new bottle made of 100% recycled plastic for its natural water brand, Vitalis.

The new 1.5 litre bottle, which has been made from recycled plastic bottles, will enable the company to remove more than 6.3 tonnes of new plastics from its operations per year.

Over the coming weeks, the new bottles will be launched in cardboard boxes, contributing to further reduction in plastic usage in wrapping multipacks.

Visual Identity

The visual identity features an entirely green label, different from the original blue and red colours of Vitalis, to emphasise that the product uses recycled materials and is also recyclable.

The label is also recyclable and FSC certified, ensuring that the materials are sourced from sustainably managed forests.

The bottle is part of a long-term project for Super Bock Group, which has reduced the weight of flatwater plastic packaging in its operations by 25% over the past decade.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days