German organic products firm Alnatura has announced that 400 of its SKUs are now available in supermarkets in France for the first time.
The group has announced a deal with Supermarchés Match, that will see Alnatura products go on sale in 30 branches of the French retailer.
This follows a trial launch in Match's store in Saint-Nicolas-de-Port near Nancy, back in March.
Store Rollout
Alnatura said that by the end of 2018, the plan is for its products to be available in around half of Match's 116 outlets across France, and across its full estate by the end of next year.
Supermarchés Match is mainly present in Alsace, Lorraine and northern France.
"Our vision is to be the preferred grocer for anyone who values healthy and enjoyable nutrition, and that's why we feel the partnership with Alnatura as a particularly suitable one," commented Supermarchés Match marketing director Pierre Yves Fenot, adding that customers have "reacted very positively' to the Alnatura range in its stores so far.
Götz Rehn, founder and managing director of Alnatura, added that the partnership with Supermarchés Match "brings us closer to greater sustainability in retail We look forward to our new trading partner in the land of gourmet food".
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
