Dia Reaches 2,000 Franchised Retail Outlets In Spain
Grupo Dia has opened its 2,000th franchised shop in Spain. The new store is located in Madrid, and operates under the Dia Market banner.
Between January and March 2016, the company opened a total of 46 outlets, which brought it to reach the milestone figure.
The owner of the new store already has two other Dia-franchise shops in the city. It is not uncommon for Dia store owners to have more than one shop, as 12 per cent of franchisees operate more than one outlet.
Dia is the biggest promoter of the franchise model in Spain, with more stores operating under its banners as franchises than any other brand in the country.
Not only does it have the most franchised shops in Spain, according to Franchise Direct, it's the third biggest in Europe.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.