E. Leclerc Winning More Shoppers Through 'Drive' Services, Says Kantar
E. Leclerc's Drive services continue to be a major contributor to its growth, with more consumers shopping online, according to the latest market share data from Kantar.
The French market leader saw its market share rise by 0.6 percentage points in the P9 period (10 August to 6 September), Kantar said, boosted by more shoppers visiting its stores, who in turn were spending more – mainly via E. Leclerc Drive.
Discounter Lidl also put in a solid performance in the period, seeing its market share increase by 0.5 percentage points.
The retailer saw its customer numbers grow by around 400,000 households, Kantar said, with loyal shoppers also spending more in store (an additional €2.20 per transaction, on average). Lidl has also sought to cement its performance with increased spend on media in the period.
Another retailer to see growth was Groupement Les Mousquetaires, which saw its market share rise by 0.4 percentage points to 15.4%. Its Intermarché banner saw both growth in-store and online, Kantar said.
Aldi benefited from around 290,000 additional households visiting its stores with a 0.1 percentage point increase in share (to 2.2%), while Louis Delhaize Group also saw positive momentum of 0.1 percentage points (to 3.4%).
In the P9 period, consumer spend was up by more than 6%, with a continuation of purchasing habits acquired during the lockdown period. Shopper visits now tend to be more sporadic, with traffic down 3.8%, however basket size is up by more than 10%.
Online channels also continue to show growth, with e-commerce seeing its market share rise by 1.6 percentage points to now account for 7.7% of the total market.
According to Kantar, online has recruited nearly 1.2 million additional households.
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